Getting traffic to any blog is important. The most important type of traffic, however, is targeted traffic that will appreciate your views and also be interested in any products or services you may sell through your blog. Recently I ran across an article, Useful Online Tools for a Blogger, that gives a description of many tools any blogger can utilize to improve their blog.
Some of the online tools are common sense: all bloggers should have some type of tracker for traffic statistics. This shows them where they are receiving the most traffic from and can explore new outlets for attracting new eyes to the blog. Other online tools perfect for the novice blogger include using traffic exchanges, blog lists, and paid advertising.
The pro blogger can use even more tools to keep content looking fresh and exciting. HTML is an excellent area to explore to change fonts, background colors, and the layout of the page. Video, audio, and other multimedia can also provide a new way to express your opinions.
Before choosing any new online tool to improve your blog, test it out. See if your regular followers are excited about the changes. If they are happy, more traffic may turn into more followers.