The roll out of new places to buy Unfolding Life keeps moving along. Now you can purchase the ebook edition of Unfolding Life from Inktera for $2.99! Scribd members can also download the book as part of their monthly subscription.
Getting a wider distribution is an interesting lesson in independent publishing. I've talked with some authors that say some of these not-Amazon sales channels are great and others say they never see a single sale from. Still, it never hurts to get your title in front of more people. I'm currently using Draft2Digital to do this expanded distribution, and it's going well so far. I hope they are able to add other channels soon so that I can--dare I say it?--rule the world.
Camp NaNo update: I'm behind. No surprise about that. As much as I like the story I'm working on, I just have a lot of distractions. And let's be honest, these are distractions I can avoid, but don't. I should, but when you find an episode of American Pickers that you haven't seen yet, there's NO WAY you can write through it. I wish this wasn't a true-life example of my kind of distraction, but sadly it is (Side note: not distracted from other writing projects--just this one!). Anyway, it is still a living, breathing piece of writing. It will get done. Just maybe not until mid-August. And that's totally cool with me.
Showing posts with label ebooks. Show all posts
Showing posts with label ebooks. Show all posts
Monday, July 18, 2016
Friday, July 01, 2016
Fantastic Deals for Your Holiday Weekend
First of all, Happy Canada Day! If you want to pick up Unfolding Life this weekend for just $0.99, it's available at Kobo (you can also purchase the Kindle edition or paperback edition from Amazon for $2.49 and $9.99, respectively). This Kobo deal is available starting today through July 5th.
You know what else is coming up? That's right, Amazon's Prime Day! Yeah, I know everyone thought it sucked last year. But there are a lot of people saying that this year's deals are going to be A LOT better, so if you aren't already a Prime member, sign up today for your membership.
And since it's the first day of Camp NaNo, I just have to do a little bit of bragging. This word count total for Day 1 deserves a mic drop, doesn't it? :-D
Have a great holiday weekend!!
You know what else is coming up? That's right, Amazon's Prime Day! Yeah, I know everyone thought it sucked last year. But there are a lot of people saying that this year's deals are going to be A LOT better, so if you aren't already a Prime member, sign up today for your membership.
And since it's the first day of Camp NaNo, I just have to do a little bit of bragging. This word count total for Day 1 deserves a mic drop, doesn't it? :-D
Have a great holiday weekend!!
Monday, May 09, 2016
Goodreads, Ebooks, and an Unexpected Price to Pay
If you are an author on Goodreads (or an extremely voracious reader like myself) you may have notice over the past couple days that ebook giveaways are starting to roll out. Goodreads giveaways have always been close to my heart--it's what got me started on the road to semi-pro book reviews (not totally pro--I still only get paid in free books). And I own a Kindle, so ebook giveaways just seem to fit perfectly.
Until it doesn't.
There are a lot of people that benefit from the new arrangement, most importantly the readers. The person that gets the short end of the bookmark? Writers. Specifically, independent writers who may have a small or nonexistent marketing budget for their book. Why am I talking about marketing budgets? Because Goodreads charges a flat $119 fee for listing an ebook giveaway for up to 100 copies (print giveaways are still free because the giveaway host has to purchase and ship the books themselves).
What do you get for this fee? The convenience of not having to deal with the whole giveaway thing once you pay up. You don't have to go into Amazon and gift the books, you don't have to do anything but flash the cash. Sounds like a sweet deal... if you have never bothered to do any marketing for your book before. What independent authors know is that this is just another exploitative fee: "Pay us and we'll do it all for you!" When in fact it would probably be easier to gift ebooks myself, if I chose to host a giveaway--and I wouldn't have to give away 100 copies just to get my money's worth.
But surely you get something more for $119, right? These 100 copies will show up as sales!
Uh... nope. Not going to happen.
Okay. Then at least if the giveaway winner reviews the book on Amazon, it will be marked as a verified review!
Again, probably not. If KOLL/KU reviews aren't marked as verified, these won't be either (and reviewers can turn this label off if they choose).
Normally I wouldn't be this outspoken about something like this, because if it isn't for me, I just wouldn't use it. But I want independent authors to be aware of what they are really getting for this fee. Take the case of my haiku collection Unfolding Life. I published it on Amazon and within the first 90 days hosted free days through Kindle Unlimited. Those first free days yielded around 90 downloads, and they counted as sales (only in the free store, but still...). I didn't have to spend time contacting each person to give them a copy, I didn't have to pay any money to promote it, and I was working only with social media promotion as a completely unknown writer. I'll tell you that subsequent free days for this book and my other works have not yielded this high of download numbers, but my point is that you don't need to, nor should you, pay someone to give away your work. Because let's be honest, how many of those 100 giveaway winners are really going to review your book on Goodreads and Amazon? I know I make an effort to read and review all the free books I get, but I am probably in the minority.
This new rollout isn't entirely without merit. It does give authors and readers another option for participating in book giveaways. But it's comparable to traditional publishing deals where authors get cents on the dollar in royalties for ebook sales when it costs the publisher practically nothing to produce and sell. It can get your book exposure, but it's not going to do any favors for your wallet.
These last couple weeks have sucked in general. And when I saw this, I thought I could have another tool to happily add to my marketing bag. Sadly, this news just sucks too.
Until it doesn't.
There are a lot of people that benefit from the new arrangement, most importantly the readers. The person that gets the short end of the bookmark? Writers. Specifically, independent writers who may have a small or nonexistent marketing budget for their book. Why am I talking about marketing budgets? Because Goodreads charges a flat $119 fee for listing an ebook giveaway for up to 100 copies (print giveaways are still free because the giveaway host has to purchase and ship the books themselves).
What do you get for this fee? The convenience of not having to deal with the whole giveaway thing once you pay up. You don't have to go into Amazon and gift the books, you don't have to do anything but flash the cash. Sounds like a sweet deal... if you have never bothered to do any marketing for your book before. What independent authors know is that this is just another exploitative fee: "Pay us and we'll do it all for you!" When in fact it would probably be easier to gift ebooks myself, if I chose to host a giveaway--and I wouldn't have to give away 100 copies just to get my money's worth.
But surely you get something more for $119, right? These 100 copies will show up as sales!
Uh... nope. Not going to happen.
Okay. Then at least if the giveaway winner reviews the book on Amazon, it will be marked as a verified review!
Again, probably not. If KOLL/KU reviews aren't marked as verified, these won't be either (and reviewers can turn this label off if they choose).
Normally I wouldn't be this outspoken about something like this, because if it isn't for me, I just wouldn't use it. But I want independent authors to be aware of what they are really getting for this fee. Take the case of my haiku collection Unfolding Life. I published it on Amazon and within the first 90 days hosted free days through Kindle Unlimited. Those first free days yielded around 90 downloads, and they counted as sales (only in the free store, but still...). I didn't have to spend time contacting each person to give them a copy, I didn't have to pay any money to promote it, and I was working only with social media promotion as a completely unknown writer. I'll tell you that subsequent free days for this book and my other works have not yielded this high of download numbers, but my point is that you don't need to, nor should you, pay someone to give away your work. Because let's be honest, how many of those 100 giveaway winners are really going to review your book on Goodreads and Amazon? I know I make an effort to read and review all the free books I get, but I am probably in the minority.
This new rollout isn't entirely without merit. It does give authors and readers another option for participating in book giveaways. But it's comparable to traditional publishing deals where authors get cents on the dollar in royalties for ebook sales when it costs the publisher practically nothing to produce and sell. It can get your book exposure, but it's not going to do any favors for your wallet.
These last couple weeks have sucked in general. And when I saw this, I thought I could have another tool to happily add to my marketing bag. Sadly, this news just sucks too.
Friday, February 12, 2016
A Valentine from Me to You
I told you I had a freebie coming up. And here it is:
Synopsis:
Lindley Neil is perfectly happy working as a photographer's assistant in her small, Midwestern town. As her boss Lexi LaPort starts getting bigger and better gigs, Lindley gets to follow Lexi around to L.A. and New York to photograph movie stars and models. What she didn't expect was to fall in love. Twice.
With a movie star and a prominent journalist vying for her affection, Lindley also knows that her job with Lexi won't last forever. Lindley has to choose her own path, even though it means she has to break someone's heart. Will it end up being be her own?
Get your ebook copy now through February 14 to enjoy it for FREE! Happy Valentine's Day!
Synopsis:
Lindley Neil is perfectly happy working as a photographer's assistant in her small, Midwestern town. As her boss Lexi LaPort starts getting bigger and better gigs, Lindley gets to follow Lexi around to L.A. and New York to photograph movie stars and models. What she didn't expect was to fall in love. Twice.
With a movie star and a prominent journalist vying for her affection, Lindley also knows that her job with Lexi won't last forever. Lindley has to choose her own path, even though it means she has to break someone's heart. Will it end up being be her own?
Get your ebook copy now through February 14 to enjoy it for FREE! Happy Valentine's Day!
Tuesday, October 06, 2015
October's To-Dos and Shameless Promotions
The first full week in October and I started out kind of slow. I really needed a nap yesterday, but I persisted through sleepy eyelids to keep everything on track. My writing calendar is a more than a little full. This month I will:
I'm glad I didn't throw any short stories or poetry in there. Those projects are still waiting patiently for their turns.
I've also launched my Fiverr gig for anyone who wants a little help promoting their books. I'm running a book spotlight on Book Review Bin and I hope you find this affordable advertising within your marketing budget. I put up one of my books to provide a sample of what the spotlights will look like.
And since I'm in promo mode, don't forget that the ebook of Seeing What Develops is available for pre-order now until the 15th. The print version should be available from Amazon and Createspace by the 15th.
- launch a book
- revise my project for Kindle Scout
- outline my 2015 NaNoWriMo project
- write, revise and release a novella by the end of the month
I'm glad I didn't throw any short stories or poetry in there. Those projects are still waiting patiently for their turns.
I've also launched my Fiverr gig for anyone who wants a little help promoting their books. I'm running a book spotlight on Book Review Bin and I hope you find this affordable advertising within your marketing budget. I put up one of my books to provide a sample of what the spotlights will look like.
And since I'm in promo mode, don't forget that the ebook of Seeing What Develops is available for pre-order now until the 15th. The print version should be available from Amazon and Createspace by the 15th.
Labels:
book review bin,
book spotlight,
comedy,
ebooks,
fiverr,
nanowrimo,
novella,
october,
paperback,
poetry,
pre-order,
revision,
romance,
seeing what develops,
short story,
writing
Monday, August 17, 2015
Kindle Scout and Write On -- Can These Programs Help Indie Authors?
I pose the question in the title of this post for purely selfish reasons. I have two novels deep into the revision process and if I want to use Kindle Scout or Write On for either of them, now is the time to decide.
Kindle Scout
If you aren't familiar with either of these programs offered by Amazon to authors, here's what I know about them. Kindle Scout is is program where you can submit your manuscript (with cover art and all that other good stuff) and have a 30-day campaign to see if readers are responding to your book synopsis and cover. They nominate the ones they want to see published and at the end of the campaign, a select number of books are chosen by the Kindle Scout team to be given a publishing contract with Kindle Press. The terms include a 5-year renewable contract, a $1500 advance, an ebook royalty rate of 50% and marketing through Amazon. Sounds amazing, right?
There are plenty of drawbacks to this program too. First, if you have a huge following, you can get a ton of your peeps to nominate your book whether it's good or not. Although getting the most nominations doesn't guarantee publishing, it could sway the Powers That Be of it's potential sales. Then, you have to write to specific categories listed. They currently don't have categories beyond their bestsellers, such as romance, suspense and thriller.
Getting deeper into the guidelines and agreements, you have to give up exclusive rights to consider your manuscript for 45 days. And if chosen for a contract, Amazon has the discretion to shop the rights for foreign language translations, third-party licensing, any rebranded version of ebook and audiobook of your work, and other control you may not have known you had with your manuscript. The details provide a range of royalty rates that will be provided by Amazon for these other editions, but the terms of what they can do with these are not negotiable.
The biggest potential for any author considering this is probably the promise of Amazon marketing and promotion. Reading the fine print, your book may be eligible for this type of marketing, but nothing is guaranteed. Another part of this process that isn't getting quite as much hype is that if your manuscript is chosen, the Kindle Scout team does work with authors on editing to get the manuscript as great as it can be.
I've read plenty of first-hand accounts of the Kindle Scout process, and I think that the first book of my trilogy In Another Life would have the best shot at winning a publishing contract. And even though it seems small, that $1500 advance would go a long way in getting me back on track (and convince people that getting paid for writing does happen). I'm just not sure that I could rally a large enough group to nominate the book without totally spamming my social media accounts.
WriteOn
WriteOn is a bit different. I actually didn't know anything about this program until I received an email last week, although the program has apparently been around for a few months. The email was very short and kind of just said, "Hey, try this out." I looked and saw something that I've definitely seen before. WriteOn by Kindle looks a lot like Wattpad, however, it is a program that serves a different purpose. WriteOn is a place where you can essentially have a virtual writing workshop, but instead of trying to get feedback from other writers, you are getting feedback directly from readers. With Wattpad, what I have experienced is that people just want their stories read, not necessarily any criticism, no matter how helpful it may be. But to be fair, I don't spend a lot of time on Wattpad, so I may be wrong about that.
In theory, this is great--readers and writers are getting together to make the stories better. In practice, I still have a hard time showing what I think isn't my best work to a bunch of strangers to make it better. I also have a problem with anyone going to the site and being able to read it. Yes, there are protections in place so no one can copy it, but only the ability to comment requires a username and password. I do agree with this blog post that assigning the ASIN before publishing and connecting this service to Goodreads would make it much more helpful for writers and more accessible for readers.
I thought my currently untitled chick-lit novel that I'm revising would work well for this service. I still don't have much of a beta reader list, and this could be a great way to get feedback on the areas where I think a good beta reader could help. However, getting people to read it and give it well thought out feedback might be an uphill battle, especially since it still isn't a popular service.
As much as indie authors don't want to admit it, Amazon rules our world whether we use their services and programs or not. That is why I'm seriously considering trying both of these out because with my current book sales and promotional marketing efforts, what do I have to lose?
Have you tried either of these services? Would you put your novel to the test on either platform?
Kindle Scout
If you aren't familiar with either of these programs offered by Amazon to authors, here's what I know about them. Kindle Scout is is program where you can submit your manuscript (with cover art and all that other good stuff) and have a 30-day campaign to see if readers are responding to your book synopsis and cover. They nominate the ones they want to see published and at the end of the campaign, a select number of books are chosen by the Kindle Scout team to be given a publishing contract with Kindle Press. The terms include a 5-year renewable contract, a $1500 advance, an ebook royalty rate of 50% and marketing through Amazon. Sounds amazing, right?
There are plenty of drawbacks to this program too. First, if you have a huge following, you can get a ton of your peeps to nominate your book whether it's good or not. Although getting the most nominations doesn't guarantee publishing, it could sway the Powers That Be of it's potential sales. Then, you have to write to specific categories listed. They currently don't have categories beyond their bestsellers, such as romance, suspense and thriller.
Getting deeper into the guidelines and agreements, you have to give up exclusive rights to consider your manuscript for 45 days. And if chosen for a contract, Amazon has the discretion to shop the rights for foreign language translations, third-party licensing, any rebranded version of ebook and audiobook of your work, and other control you may not have known you had with your manuscript. The details provide a range of royalty rates that will be provided by Amazon for these other editions, but the terms of what they can do with these are not negotiable.
The biggest potential for any author considering this is probably the promise of Amazon marketing and promotion. Reading the fine print, your book may be eligible for this type of marketing, but nothing is guaranteed. Another part of this process that isn't getting quite as much hype is that if your manuscript is chosen, the Kindle Scout team does work with authors on editing to get the manuscript as great as it can be.
I've read plenty of first-hand accounts of the Kindle Scout process, and I think that the first book of my trilogy In Another Life would have the best shot at winning a publishing contract. And even though it seems small, that $1500 advance would go a long way in getting me back on track (and convince people that getting paid for writing does happen). I'm just not sure that I could rally a large enough group to nominate the book without totally spamming my social media accounts.
WriteOn
WriteOn is a bit different. I actually didn't know anything about this program until I received an email last week, although the program has apparently been around for a few months. The email was very short and kind of just said, "Hey, try this out." I looked and saw something that I've definitely seen before. WriteOn by Kindle looks a lot like Wattpad, however, it is a program that serves a different purpose. WriteOn is a place where you can essentially have a virtual writing workshop, but instead of trying to get feedback from other writers, you are getting feedback directly from readers. With Wattpad, what I have experienced is that people just want their stories read, not necessarily any criticism, no matter how helpful it may be. But to be fair, I don't spend a lot of time on Wattpad, so I may be wrong about that.
In theory, this is great--readers and writers are getting together to make the stories better. In practice, I still have a hard time showing what I think isn't my best work to a bunch of strangers to make it better. I also have a problem with anyone going to the site and being able to read it. Yes, there are protections in place so no one can copy it, but only the ability to comment requires a username and password. I do agree with this blog post that assigning the ASIN before publishing and connecting this service to Goodreads would make it much more helpful for writers and more accessible for readers.
I thought my currently untitled chick-lit novel that I'm revising would work well for this service. I still don't have much of a beta reader list, and this could be a great way to get feedback on the areas where I think a good beta reader could help. However, getting people to read it and give it well thought out feedback might be an uphill battle, especially since it still isn't a popular service.
As much as indie authors don't want to admit it, Amazon rules our world whether we use their services and programs or not. That is why I'm seriously considering trying both of these out because with my current book sales and promotional marketing efforts, what do I have to lose?
Have you tried either of these services? Would you put your novel to the test on either platform?
Monday, July 06, 2015
July is Buzzing
This is going to be a very busy week! First of all, Unfolding Life will be FREE on Amazon July 6-8. That means if you haven't picked up a copy yet, you have plenty of time to get it. And if poetry isn't your thing, you can always pick up my Kindle Worlds romance novella The Callaways: Melody of Love for just $1.99.
Now that the shameless promotions are out of the way, let's talk about my July session of Camp NaNoWriMo. It's not going well. Yes, the month starts with a holiday, but since I laid around and watched a The Twilight Zone marathon for half the day, I have no excuse for having less than a thousand words (as of writing this post). I need to get back to business on that. My problem? I think I'm getting too caught up in the historical details of my work. The novel/serial/project (whatever label you want to use) is set in October 1942, so I worry I don't have enough historical details. Then I go looking for some and get lost in all of the research. I'm easily fascinated, especially with all the 1940s era YouTube videos I found.
But, no matter how much history fascinates me, I have to get writing. I'll save the details for the revision draft, otherwise it may never get written. So it's back to doing what I do best. Are you working on anything exciting this week?
Now that the shameless promotions are out of the way, let's talk about my July session of Camp NaNoWriMo. It's not going well. Yes, the month starts with a holiday, but since I laid around and watched a The Twilight Zone marathon for half the day, I have no excuse for having less than a thousand words (as of writing this post). I need to get back to business on that. My problem? I think I'm getting too caught up in the historical details of my work. The novel/serial/project (whatever label you want to use) is set in October 1942, so I worry I don't have enough historical details. Then I go looking for some and get lost in all of the research. I'm easily fascinated, especially with all the 1940s era YouTube videos I found.
But, no matter how much history fascinates me, I have to get writing. I'll save the details for the revision draft, otherwise it may never get written. So it's back to doing what I do best. Are you working on anything exciting this week?
Monday, April 27, 2015
If Amazon Didn't Love Me Before, They Do Now
I finally did it--two weeks ago I actually bought two ebooks. I know that I've said before I have so many free ebooks on my Kindle that I probably have the equivalent of a 5-year reading list, but I thought that it was important to start supporting authors whenever I can. Well, at least when I have a gift card laying around...
The two books I purchased were John Lennon: The Life by Phillip Norman and Last Train to Istanbul by Ayse Kulin. Clearly these titles do not belong to indie authors, but indie authors are the ones that offer their books for free, so the support for my indie peeps is still there.
I purchased the first book because it was just $1.99 and I discovered the deal through BookBub (proof that BookBub works--they actually enticed me to pay for an ebook). I'm also a full-on geek about the Beatles, so it was an obvious choice. You'd think I would have learned everything from the dozen or so Beatles-related books already on my bookshelf, but this book has went above and beyond my current knowledge, and I'm only 11% into the thing.
And that brings me to the other reason I really bought this ebook: I've looked at the hardcover copy at a bookstore before, and this is an 800+ page tome. For less that two bucks I saved myself months of neck and wrist pain from trying to read the physical copy. Totally worth it just for that!
I haven't started reading Last Train to Istanbul, but Amazon caught me just at the right time with this one. It was the next morning after I purchased The Life and it was a recommendation in one of my many daily Amazon emails. At just $2, I checked out the synopsis and decided that I had to get it--after all, the next biggest thing I geek out about besides the Beatles is a good WWII tale. I have to get a few other titles read first, but I can't wait to dig into this one.
What was the first ebook you spent money on?
The two books I purchased were John Lennon: The Life by Phillip Norman and Last Train to Istanbul by Ayse Kulin. Clearly these titles do not belong to indie authors, but indie authors are the ones that offer their books for free, so the support for my indie peeps is still there.
I purchased the first book because it was just $1.99 and I discovered the deal through BookBub (proof that BookBub works--they actually enticed me to pay for an ebook). I'm also a full-on geek about the Beatles, so it was an obvious choice. You'd think I would have learned everything from the dozen or so Beatles-related books already on my bookshelf, but this book has went above and beyond my current knowledge, and I'm only 11% into the thing.
And that brings me to the other reason I really bought this ebook: I've looked at the hardcover copy at a bookstore before, and this is an 800+ page tome. For less that two bucks I saved myself months of neck and wrist pain from trying to read the physical copy. Totally worth it just for that!
I haven't started reading Last Train to Istanbul, but Amazon caught me just at the right time with this one. It was the next morning after I purchased The Life and it was a recommendation in one of my many daily Amazon emails. At just $2, I checked out the synopsis and decided that I had to get it--after all, the next biggest thing I geek out about besides the Beatles is a good WWII tale. I have to get a few other titles read first, but I can't wait to dig into this one.
What was the first ebook you spent money on?
Saturday, March 21, 2015
Publishing Year One: Hindsight
**Note to readers: I rewrote this post five or six times. Half of those posts had a positive spin, half went into the other direction. My attitudes about writing and publishing fluctuate on a daily basis. While this post may not be the most positive, know that I do still have moments of unfettered hope about the future of publishing my work. Ask me again tomorrow and the outlook may not be as bright.
Regrets—I have a few.
Regrets—I have a few.
It’s a big deal to publish a book no matter how you go about
it. But the biggest lessons from it all are the things you have learned while
you were standing right in the middle of all that planning and stress and hope.
There were many things I could have done differently,
starting with choosing a completely different form of writing to publish. Haiku
is great, but half the world scoffs saying it’s easy, others say that it’s so
challenging each one is a masterpiece in simplicity. I’m definitely walking the
middle road on that topic, but creating a book of free verse poems or a novel
would have probably provided a better vehicle for sales.
That being said, the book is what it is. I could have tried
different ways to advertise the book. I could have given out more free copies
to avid readers. I could have made sure that paperback version and the ebook
version came out on the same day. I could have just thrown money at the problem
with paid advertising and paid book reviews (which I would never recommend). I
could have simply waited and waited and waited until maybe someday, finally a
real publisher or agent saw some talent in my work. But I didn’t wait around. I
self-published because it the best way I knew how to get it out there at the
time.
A Career Changer?
The big question I know that I had at the beginning of this
process was whether this would significantly change my career in any way. I’m
very open about what I write, how I go about it and the struggles I have trying
to make it my life’s work. But even I have to admit when I send a short story
or some poetry to literary journals, Unfolding Life is never mentioned in the
cover letter or the short bio. Self-publishing still has a stigma because the
quality is unregulated. I will tell you this—after spending the past seven or
eight years reading A LOT self-published work, the ratio of good-to-bad is
about the same as traditionally published books. That’s because it is all about
the reader’s perception and how they emotionally connect or disconnect with
each story. Yes, formatting and grammatical nightmares are much more common in
the self-publishing space, but even a great story can overcome all of that
(think of your favorite trilogies-now-blockbuster-movies set).
Lessons Learned
Learning throughout this process did give me one thing that
I don’t regret—it made me happy to know what to expect for any potential future
projects. Will I continue to self-publish? Maybe. I would still love to have a
traditional contract with a major publisher, but I also know that the contract
negotiations would be fierce—I’m no fool when it comes to royalties on ebooks.
Will I continue to write? Come on. That’s like asking me
whether I will continue to breathe.
My motivation for writing will never change—it entertains me
and I can’t think of anything else I would rather spend my time doing. Unfortunately,
that doesn’t mean I actually spend enough time writing—it takes a lot to cut
through the demands of trying to make a living (not always succeeding at it)
and trying to convince everyone around me I’m not at their beck and call just
because my office is located where I live. Then when there is a time to write,
I feel so guilty that I’m doing something people consider unimportant the
anxiety starts to block out all of those ideas that seemed to be good in my
head, but once on the paper seem like a whole lot of nothing.
My motivation for publishing will need to change if I ever
want to enjoy the process again. I can’t think about it as just doing this
project to get to the next project. Right now I’m still in the mindset that if
Unfolding Life had made more money, I could have hired an editor for my novel
In Another Life. And if that project sold enough copies, it would give me the
money to hire an artist for my comic book project. With the profits from that
comic book project, I would be able to finally find a way to shoot some of the
short films I’ve written. It’s a vicious cycle, but I don’t think it’s all that
unreasonable. It’s not like I thought about making a full-time living from a
single book. I’m certainly not that naïve. I just wanted to reinvest the
profits in future projects which may or may not have led to the one perfect
project that finally provided the means to write full-time.
The self-publishing world will absolutely crush me if I
dwell on getting paid what I think my work is worth. Yes, I do believe that
writers are more than entitled to make a living from writing alone. And by
alone I mean no parent, sibling, spouse, sugar daddy, trust fund, anyone or
anything else providing additional financial support. This background support
is often hidden by both beginning and well-established writers. Very few
actually talk about struggling, which leads me and their audience to believe
that they don’t. But they won’t tell you that—they’ll lose their starving
artist street cred.
Most consumers (and *ahem* those who hire freelance writers
for their businesses) do not believe that writing can or should be a full-time
job, and they certainly don’t want to pay a writer what they are worth. I can’t
say I blame them. I am that consumer. The ONLY ebook I have ever purchased is
my own to fulfill giveaways and review copies. I have hundreds of books on my
Kindle and my Kobo that I downloaded for free. I haven’t bought a physical book
in the past three years—I’ve been lucky enough to be given the opportunity to
write reviews in exchange for free books, so I am that consumer. Unless the
book seems like it will absolutely change my life, I’m a little reluctant to
pay for it. I don’t have the resources to make as many book purchases as I want,
and there’s your full circle—if I made more money writing, I could buy more
books.
So I get it. I get why this project was not what I would
consider a success.
I’m smarter for going through the process, but I’m also
realistic. Whether any future writing will ever see the light of day is a
serious question I’m still struggling with. I know that hard work is the key,
but when you feel like you have given it more than your all and it still brings
no results, you have to keep asking yourself whether it is worth all the time,
effort, stress and guilt for not spending time trying to be better at making money instead of keeping focus on being creative.
Previous drafts of this post were a lot more positive, but
that attitude made it feel like I was lying to myself and to everyone else. I'm disappointed in the sales numbers. I’m
frustrated that even though I know a whole lot more about online marketing than
most first-time writers going into this, I still couldn’t get the project in
front of the right audience. I’m angry that it feels like there’s some secret
to success that I just haven’t figured out.
Right now, I don’t know where to go from here. I don’t want
to spend the next six months working hard on another writing project only to
have the same outcome. The future of my career as a professional writer in any capacity is
uncertain, and it’s not a feeling I like carrying around each day. It’s
decision time and I still don’t know where I’m going. I know that wherever
it is I have to move forward in some direction, with or without writing projects in my hand.
Friday, March 20, 2015
Publishing Year One: The Dimming Spark
Now it’s time to get to the deep, painful truth about
publishing. You’re not special. I’m not special. So if you think that you can
get thousands of sales on Day One with your first published work, you have an
overactive imagination. Or you forced your church group/college
dorm-mates/professional organization to buy copies. Then maybe you can attain
that goal.
I didn’t expect more than ten or fifteen sales on the launch
day of Unfolding Life. Heck, I wasn’t even expecting much more than that in the
first week. I did, however, expect to see a steady one or two sales a week
throughout the year. Didn’t quite work out that way. I did have a one-year
sales goal and I’m so far off from it that I’m simply too embarrassed to give
you the number. But we can totally talk in percentages to help me save face.
The truth is that 22% of my yearly sales happened in the
first five days after the book launch. And of the 22%, I bought 6% of the books
sold (promotional giveaways). Unfortunately, after the first week of sales,
they slacked off. Oh… who are we kidding? They stopped altogether. I kept up my
promotional efforts, but I just couldn’t close the deal.
If At First You Don’t Succeed, Give it Away
So I decided to utilize the tools provided to me by Kindle Select.
About a month after publishing, I created a free day to get some book sales,
even if they didn’t make any money. For most authors, this tactic is used to
boost after-promotion sales. This is the day where I sold the bulk of my yearly
sales. The upside of this is that for at least a few hours, my book was listed
as the #1 selling book in the haiku category. Three days later, the book slid
back into ranking obscurity.
The downside, aside from the lack of money coming in, was
that I used this promotion to boost the number of ever-important book reviews. When I
give books away for free, whether through a promotion like this or individually
to reviewers, I don’t expect to get 100% of the reviews. I really only aim for
a 20% review rate. At this point in the process, I still only have about an 8%
review rate—and I’m really lucky to have that.
Tsk, Tsk Amazon
Although I would rather forget about it, we have to talk
about Amazon’s horrible return policy when it comes to ebooks. Amazon has the
nerve to let someone return an ebook for a full refund up to seven days after
purchase. Um, what? No, Amazon! My book is only 60 pages long cover to cover
and the fact that anyone can buy it, consume it, then say they didn’t like and
get their money back is just plain stupid. Restaurants may have to do that when
you hate your food, but something like a book shouldn’t be given that much time
to say, “Oh, nevermind.” Anyone heard of buyer’s remorse? You bought a book you
didn’t like. Just suck it up and move on! I have a closet full of terrible
books that I purchased. I don’t whine to get my money back.
This whole thing may make me a little angry, but in reality
self-published authors deal with this all the time. My only post-promotion sale
ended up being a return. Not only that, it was a return from the person who
decided to leave the less-than-stellar review. Now, I think you should be kind
enough to choose one or the other. You didn’t like the book? Fine. Either take
the $2.99 hit and leave a bad review, or return the book and keep your mouth
shut. It’s just plain mean to do both, especially since your review is one of
the factors contributing to lack of sales from then on. (*Note: I was a good
little author and didn’t engage in a spat over a negative review, especially
since it was well written and made valid points. But I did do my research on
the reviewer. This person was both a chronic returner AND hated everything they
ever read. So there.)
Summer Slump
Then summer came and went. I distracted myself with other
projects and didn’t promote Unfolding Life very much. After the free day and
the return, I didn’t sell another book all summer. I was a little disappointed
because I knew it meant I would never meet my yearly sales goal, even if a
miracle occurred. And let’s not waste a good miracle on book sales when I’m
still single. ;-)
The only thing I could do was to keep getting the word out.
Around Christmas, the opportunity to include the book (as a $0.99 countdown
deal) in the Read Tuesday catalog seemed like the perfect way to get holiday
sales. I did the countdown deal for the maximum time allowed.
Not. One. Sale.
At
this point, I was not surprised. Not one bit. Unfolding Life had unfolded, and
it lived a very short life.
Absent Stacks of Paperbacks
The one aspect of this process I still haven’t mentioned is
the paperback version of the book. I was first confused about KDP Select’s
exclusivity rules and thought I couldn’t publish another version for 90 days
(turns out it only pertains to ebook versions with other retailers). So I did
create a paperback version and put it up for sale on Createspace and through
Amazon. I didn’t promote it as hard as the ebook version, and because I didn’t
want to have a bunch of copies coming to my door where my family would find out
I published something, I didn’t buy any copies to give out or create a
Goodreads giveaway with. Yes, they know I’m a writer—but there’s no need for
them to read anything I write! I have issues, I know. I still haven’t sold a
single paperback copy. Not even to myself.
(*Note: Since originally writing this post at the beginning of March, I have made paperback sales--a nice surprise!)
(*Note: Since originally writing this post at the beginning of March, I have made paperback sales--a nice surprise!)
This was certainly an eye-opener. Tomorrow I’m going to talk
about those pesky things I should have done, but didn’t.
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